Saturday 6 April 2019

Dove/Galaxy: Each and Every Day. TV Advert (2016)


Started life as a 90 second Dove commercial, a shorter (Galaxy) version still being broadcast in the UK in the current year. The ideal life of a white woman in one day.



0:26 White male depicted, over normal breeding/fighting age [weakness].




0:35 The person she spends the longest time with in the story and thus the most significant relationship. A young [health], [attractiveness], black female, shaved hair [lesbian]. The other (white) girl at the table barely registers at all.

The Agenda™: Hedonism nihilism. Eat chocolates, skateboard, hang out with black lesbians drinking coffee, and end up single, childless and clearly having smoked 60 a day for decades. Result - happiness.

Monday 18 March 2019

Amazon Echo Spot: Bedtime Story. TV Advert (2018)



We start with a picturesque scene, so familiar in rural American black communities. But in reality it's a white, middle-class, hipster paradise. The faux old-style wooden boxes, the Radio Flyer wagon.




0:01 Small black mixed-race boy and someone in the background. Dad? Older brother?




0:05 Retro lamp and chair [hipster chic]. The boy is reading a book not a tablet [proto-intellectual], [parental investment].



0:06 This must be mother passing through. Are those white hands? In this entire shot her head is cut off, a mere walking production unit for brown babies.



0:10 Mealtime; another slice of hipster heaven. Safe to now say that older man is father [black male parental investment] rather than sibling and white mother is still headless. So mixed-race family - confirmed.




0:14 At last, mother has a face!



0:21 She beams up at him adoringly [protector], [provider], [high value].


The Agenda™: Mixed-raced families are desirable,black men are ideal partners for white women as providers, as parents. And don't forget to install an Amazon spy in your house for domestic bliss.

Thursday 14 March 2019

Co-op. Recruitment Flyer (2019)



Recruitment flyer for Co-op retail, spotted in 2019. Implied community of people from South Asia and Africa. But not just any old community it's greater than that. "More than just feeling part of a community". But what 'community' is this? And apparently white people don't seem to be part of it.

The Agenda™: A non-white community is the ideal.

Saturday 2 March 2019

Vets4Pets: Best Start in Life. TV Advert (2018)






0:02 Lone white woman [single] cuddling with dog.



0:04 Lone white man [single] cuddling with cat.  

Perhaps the man and woman above are a couple? But no confirmation or even hints are supplied by the footage.



0:07 Lone girl playing with dog. But she certainly has curly hair - could that mean something?

 

0:08 The reveal! Look, there's dad in the background [black male parental investment].




0:23 Mixed-race family unit. Black father, white mother.

The Agenda™: Whites are single and unlucky in love. Mixed-race families are the happy ideal, with black fathers for preference.

Sunday 24 February 2019

10:10. Agitprop (2010)

Old propaganda film from 2010, hence it's not new or even widely known now, but in many ways a classic piece of The Agenda™ with the dial up to 11. The controversy at the time was the violence against children (Climate Deniers) but, as so often, it distracts from the real psychological attack that's actually being carrying out in plain view.

(It caused a bit of a stir at the time. And it must have damaged the 10:10 campaign, a nice bit of blow-back, and as far as one can tell they have removed any links to the video from their own sites, so it's not all bad news. As of 2019 to be found behind annoying YouTube sign-in).





Scene 1: Classroom 

0:03 Establishes white boy sitting alone at the front. We'll be back to him in a moment.

0:08 Establishes two white boys sitting together.






0:09 The white boy mentioned above is clearly alone [isolated], [low value] and bored [unsympathetic], [low value]. He even has his hand up cutting himself off from the other white boy.



0:14 White girl sitting with a non-white boy. [implied relationship]




0:24 Black boy asks sensible question. [diligence]. He's sitting with a white girl [implied relationship]. Everyone is looking at him [high value], white girl in front even turns to look at him [emphasising his higher value].

0:26 Teacher says "Getting your dad to insulate the loft" [implies he lives with his dad], [implied black male high parental investment].

0:36 Only a white girl can think of anything positive [implied female wisdom].

0:46 Miss calls for a show of hands, who is going to do the right thing? Only white girls and black boys apparently [implied female/non-white wisdom].





 

0:49 Previously shown pair - black boy sitting with white girl [implied relationship]. Not just sitting, positively invading her personal space, compared to only 20 seconds earlier.


 

0:51 White girl sitting alone [isolated], [low value] disinterested [unsympathetic], [low value]. The white girl at the same table is even leaning away from her [implied pariah status].





0:52 That white boy sitting alone [isolated], [low value] disinterested [unsympathetic], [low value]. As we can see he's one of the few children sitting alone at his table [implied pariah status].

And then execution for the white reactionary wreckers.


Scene 2: Office.

Who is a hero of the revolution?



1:29 White girl of child-bearing age and white man [implied relationship], we know she had some brilliant ideas! [implied female wisdom]. While the man she is most clearly paired with is older [implied weakness] wearing glasses [implied weakness] somewhat short [implied weakness].




1:39 Attractive White girl [high value] of child-bearing age and Asian man [implied relationship] have their hands up [implied female/non-white wisdom] He is looking around [policing others/implied authority]

Who's a reactionary wrecker...



1:45 Less attractive white girl [low value] dismissive [unsympathetic]



1:47 White man stands slightly apart [isolated] dismissive [unsympathetic]



1:47 Somewhat overweight white man [implied weakness] slightly apart [isolation] smug and dismissive [unsympathetic]

1:50 Blink and you'll miss him in the crowd. Overweight white man [implied weakness]

And execution again.


Scenes 3 & 4: Football training and stuff.

From now on in it's just being played for laughs, the real impact is over....
The Agenda™: White people are of generally selfish, low value, unpopular and don't care about the environment. The exception being certain wise, attractive white women. Non-whites are caring, high value and concerned about the environment.

Wednesday 6 February 2019

Rightmove: Outnumbered. TV Advert (2018)

 

 

The purpose of this advert appears to attach negative value to parenthood, specifically to being a white father to white children (the mother seems almost invisible). While it appears, superficially, to show a large, happy family the message is clear; white children are noisy nuisances and will stop you relaxing, enjoying yourself and spending money on expensive man toys.

Furthermore three of the children bear the mark of uber whiteness in the current year, by being ginger.



The Agenda: White children are a nuisance.

Sunday 27 January 2019

Park Christmas Savings 2019. TV Advert (2018)




The pozzing of Christmas 2019 starts here . . .

 

0:02 Presentable white lady and attractive white-presenting child [high value]. But hang on, who is this following her down the stairs?

0:04 Adorable mixed-race child. [high value] Can the little girl actually be his sister? From whence has he sprung?


 

0:04 All is explained.



0:08 Dad plays with kids [black male parental investment] [high value]


 

0:25 Happy family. 


The Agenda™: Mixed-race families are the ideal, black males make ideal fathers, mixed-race children are assets.