The purpose of this advert appears to attach negative value to parenthood, specifically to being a white father to white children (the mother seems almost invisible). While it appears, superficially, to show a large, happy family the message is clear; white children are noisy nuisances and will stop you relaxing, enjoying yourself and spending money on expensive man toys.
Furthermore three of the children bear the mark of uber whiteness in the current year, by being ginger.
The Agenda: White children are a nuisance.
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