Monday 18 March 2019

Amazon Echo Spot: Bedtime Story. TV Advert (2018)



We start with a picturesque scene, so familiar in rural American black communities. But in reality it's a white, middle-class, hipster paradise. The faux old-style wooden boxes, the Radio Flyer wagon.




0:01 Small black mixed-race boy and someone in the background. Dad? Older brother?




0:05 Retro lamp and chair [hipster chic]. The boy is reading a book not a tablet [proto-intellectual], [parental investment].



0:06 This must be mother passing through. Are those white hands? In this entire shot her head is cut off, a mere walking production unit for brown babies.



0:10 Mealtime; another slice of hipster heaven. Safe to now say that older man is father [black male parental investment] rather than sibling and white mother is still headless. So mixed-race family - confirmed.




0:14 At last, mother has a face!



0:21 She beams up at him adoringly [protector], [provider], [high value].


The Agenda™: Mixed-raced families are desirable,black men are ideal partners for white women as providers, as parents. And don't forget to install an Amazon spy in your house for domestic bliss.

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